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What Is SEO & How It Works?
SEO is the abbreviation of search engine optimization. It is a vital part of digital marketing. Hence, if you own a business and you want your business to be shown by maximum people worldwide, SEO is the foremost step.
It is a set of methods to rank a website at the top of search engines like Google, Bing, YouTube, and more. However, Google is the most popular search engine because 2.2 million people make searches on Google every day.
Therefore, being on the front page of Google can bring dramatic changes to your business. A startup or a thriving business, whoever you are, to make your product visible by the maximum viewers, to grab and sustain the first page of Google, and to increase sales and revenue, optimizing your website in search engines is the most beneficial way you can rely on even in 2021 and coming years.
SEO is all about optimizing your site. Now you may not know the meaning of optimization or how to optimize a site. Optimization refers to the best use of a website that brings effective or optimal results.
A website is all about links, content, designs, images, and more. Hence, you may think about what you need to optimize in search engines. Actually, for a higher rank in Google organic search, you need to optimize the whole, the design, the content, links, and more of your website that search engines think it relevant to provide your site a top position for organic search results with a specific keyword.
For example, you are a handcraft jewelry designer. You need to reach your products to every nook and corner of the globe. When people search for the keyword, “handcraft jewelry online”, your site will appear on the front page and you get maximum clicks on your site by implementing the right search engine optimization techniques.
Here, know that nearly 75% of people search on Google and the first five results get 68% of clicks. Therefore, it is clear that to grab the attention of that 68% of people who search for the phrase “handcraft jewelry online” SEO is the most demanded service.
Black Hat Vs White Hat SEO
Like other industries, the SEO industry offers many approaches and opinions. And to rule your business, you choose the most effective one.
Well, here is a question. Do you like to stay in the industry you are presently working for the long term? Do you want to honor your human customers? While some people look for fast earning, some ask for earnings for the long run. If you want to get some bucks quickly with SEO, probably the black hat approach can meet your demand.
Black Hat SEO may punish you for breaking rules and restrictions of search engines. Your page may get banned and finally, you may not run a successful business in the future.
White Hat SEO, on the other hand, is an effective way for a sustainable digital venture. This method focuses more on building relationships with customers than just getting money. This SEO approach follows search engine rules and uses possibly the best content.
Difference between White Hat and Black Hat SEO
White Hat SEO
- It follows search engine guidelines
- It focuses on human audiences
- It uses unique and relevant content
- It offers long-term benefits
Black Hat SEO
- It may violate search engine guidelines
- It uses manipulative techniques to rank a site
- It focuses on quick but temporary results
- It uses duplicate content, images, and links
Life is not all about right and wrong. You may have something that works with both black and white. Grey Hat SEO is something that is not as much manipulative as the Black Hat tactic and is not as innocent as the White Hat approach. Google changes SEO algorithms frequently. In conclusion, to optimize a site, your decision should be wise and thoughtful.
On-Page, Off-Page, And Technical SEO
To make your website look overall unique and to get the optimal results, on-page, off-page, and technical SEO techniques are three major categories.
On-Page Optimization
While on-page techniques focus on Google’s ranking factors such as content quality, meta descriptions, and more, off-page optimization is not in your hand because it depends on other sources like blogs in your industry, social networks, and more.
Moreover, if people visit your site frequently but leave it soon, Google does not allow you to get a good rank in search pages.
Hence, to do well with digital marketing, both strategies are highly required.
Some important On-page factors include:
- Content quality
- Keyword research
- Title tags
- Meta description
- Headlines
- URL structure
- Text for images
- Page loading speed
- Mobile-friendliness
- Internal and outbound linking
Off-Page Optimization
On the other hand, off-page SEO is what you and others do to raise your page ranking in search engines. Some external actions that affect your search engine rankings are called off-page optimization.
While SEO algorithms and ranking factors are changing quickly, Off-page optimization improves the rank in SERPs by improving user’s perceptions like trustworthiness, relevance, and authority of the site.
Backlink creation is the primary concern of off-page techniques. So, a website with many high-quality backlinks usually ranks better than a site with fewer backlinks.
Important off-page factors include:
- The number and quality of backlinks
- content creation
- articles submission
- blogs
- bookmarking
- video
- social networking
- Trust
Technical SEO
Technical SEO is a part of search engine optimization that ensures a website meets all the technological requirements of modern search engines for improved organic rankings. Important components of technical optimization include crawling, indexing, rendering, and website construction.
Google and other search engines want their users to get the best possible results for their inquiry. Therefore, at the very basic level, these search engines must find, crawl, render and index the web pages on your website. By improving technical aspects, you can make your website easier to crawl, speedy and comprehensible for search engines. With a strong technical foundation, both users and search engines have a better experience with your website.
Technical SEO factors include:
- Site speed
- Structured data
- Canonicalization
- XML Sitemaps
- Hreflang and more
On-page, Off-page, and Technical SEO strategies work together to boost search engine rankings. What’s in your hand is to produce quality content to earning backlinks, improving your domain authority, and controlling your off-page SEO.
How Does Search Engine Optimization Work?
Search engines ensure the best possible results for their users. Hence, the results on the SERPs are not only top in quality but highly relevant to what you are looking for.
Suppose you want to know the most delicious recipes made with cheese and chicken. If you search with the phrase “best cheese chicken recipes”, search engines scan different websites to help you deliver more relevant search results for this topic or key phrase.
SEO works by representing to search engines that your content offers the most excellent result for the subject. The foremost goal of search engines is to show the optimal and most relevant outcomes to users.
If you look for more organic traffic to your sites, you need to understand Google’s algorithm. If your concern is to increase video views, know everything about YouTube algorithms.
Each search engine has a unique set of ranking algorithms. As Google is considered the biggest search engine, getting a top rank on Google matters a lot for any business.
Google uses over 200 ranking factors in its various algorithms.
Just because you make organic beauty products, it doesn’t mean that every page of your website ranks for the keyword, “organic beauty products.” You can rank for other keywords and topics with different pages.
Why SEO Is Important In Digital Marketing?
[IMAGE SOURCE –https://bit.ly/3wMj61m]
An average of 51% of visitors arrives at a site through organic means, a study says. So, we can say organic traffic, guided by Search Engine Optimization, is more important than a paid search like PPC, Google AdWords, and others. Paid searches drive an average of 10% and social media commands only 5% of traffic to your website.
Search Engine Optimization is an unavoidable part of digital marketing. Suppose you run an online venture and it is on the 60th page of search engines. How many visitors will visit your page and like to know about your service? SEO is a plethora of techniques to rank your website high, to increase site visibility, traffic, conversion rate, and revenue. Your business will get more exposure to beat the completion in your industry.
Significance Of SEO
1. Visibility and rankings
The most important function of search engine optimization is to offer increased visibility. When you have a high rank on search engines, it will be easy for prospects to find you when they search with a particular keyword. Similarly, when your site visibility is high, you have a top rank on search engines.
2. Web traffic
What is the goal of an online business? It is to attract more traffic. Search engines have a similar goal. When you have increased visibility and page ranking in search engines, you can boost your web traffic easily. According to research, top-ranked pages get around 33% of clicks and the first six results get nearly 76% of all clicks.
3. Authority
When you prove your service as a trustworthy, relevant, and high-quality one, your rank will be higher in search engines and more prospected visitors will start trusting your brand. So, this marketing technique builds authority.
4. Better visitor’s experience
When you produce quality content and optimize your website with on-page techniques, it increases the readability and usability of your site. Therefore, for a seamless customer experience, Search Engine Optimization is an integral part.
Nearly 50% of visitors expect a website to load within two seconds. Slow-loading creates a higher bounce rate and lower conversions.
Conclusion
You cannot ignore the importance of SEO in digital marketing once you get the benefits of this marketing strategy. With the combination of Black Hat and White Hat strategies, on-page, off-page and technical optimization, and quality content creation, you can take your business to a level high. To accomplish your business goal and to meet future challenges, you need to stay updated with the latest search engine tools, algorithms, and strategies.
Hope you have enough information about SEO(Search Engine Optimization) in the above blog. If I missed something or you have further inquiries, please feel free to write in our comment section.
Here is an explaining video, you might like, watch now –
What is SEO in Bangla | SEO Tutorial for Beginners in Bangla | Introduction of SEO in Bangla
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