FAQ’s

To make your brand online identity strong and widespread, a website is a must for any business although it is time-consuming and can be a big investment.

There are multiple tools and technology such as WordPress, HTML, Joomla, Magento, Drupal, Custom PHP-based sites, and many more. We will design and develop your website on the platform which will be the most suitable for your business.

A responsive web design is compatible with different-sized screens and viewports. Designing a responsive website, one can browse your website from any device with the same look and functionality.

Both small and medium-sized businesses should have a Homepage, About page, Services page, Products page, FAQ page, Testimonials/reviews page, Blog Page, Contact page, Privacy policy page, Terms and conditions page, and Sitemap.

Use of the right keywords, links, content, and strategic SEO can improve your chances of bringing in prospective customers and increase sales.

It depends on the business category. If your service changes frequently, you need frequent modifications on your website. Otherwise, update your content when required.

A pillar page is a web page that covers the whole topic in-depth and links to the clusters of related content.

Content clusters refer to a collection of interlinked articles and website pages centered around one topic.

Repurposing content can save the time of content creators. It’s a fantastic technique with benefits for SEO, reach, and much more.

Yes, it will reach your website to more online audiences when you optimize it for different screen sizes. Talk to the developers and get the best optimization solutions.

A blog with significant information shows your audience and customers that you are providing a certified service. It also spread useful information in your industry.

The cost of developing a business website varies from size and category. Still, a common range is between INR 15,000-INR 30,000. At MAXIMA GROWTH™, you can develop a website at a highly affordable cost.

You can find many freelancers to avail of a cheaper rate to design your website. But you must ensure the expertise and experience of the team before you employ them for your project.

No, and the reason is straightforward. While these platforms are functional, they do not perform as well as other platforms in terms of search engine rankings, and they do not provide us with the flexibility to design a site that is optimized for conversion and search engine rankings.

While a good website has a comprehensible structure, easy navigation, and engaging design, a bad website makes the visitors feel confused or even annoyed.

It needs to follow some simple steps like

• Submit your site to Google
• Lay a link trail
• Choose the perfect keywords
• Manage your meta tags
• Optimize for mobile
• Prove that you’re a local

Yes, multiple times, we have completed redesign projects for different sectors. If you want to redesign your business website, please contact us.

In our experience, building a website usually takes anywhere between two to four months if you’re working with a professional web design agency like us. if your requirement is urgent, we give our utmost effort to complete the task as early as possible.

A business website warranty covers response to your request for support and assistance within 24-business-hours and guides you throughout the web development procedure.

After completion of a project and payment transfer, you can own your business website. Then the developers make it live to be shown by the common people. And yes of course you own everything on your business website after it’s completed.

SEO stands for Search Engine Optimization. It is a series of marketing strategies to improve a website’s rank on search engines like Google, YouTube, Bing, and more. SEO helps to increase the visibility of a website and get more relevant website traffic.

SEO not only increases your online visibility and business traffic but it contributes to your brand voice, brand trust, and brand loyalty and grows your business exponentially.

Search engines are used by people to find anything on the internet. Search engine algorithms are computer programs that find clues for searchers to give them the correct results for what they look for. Search engines depend on algorithms to find web pages and decide which ones to rank for any given keyword. Crawling, indexing and ranking are three stages to describe how a search engine works.

Many factors can drop your organic traffic including a significant drop in search engine ranking, changes in your website content, Google updates, and more. An experienced digital marketing expert can inspect and find out the exact reason.

SEO offers a higher rank in search engines like Google, but it is not magic that brings results overnight. It requires consistent work on your website to bring top organic rank. A proficient digital marketing expert can tell you the minimum time your website requires to get a higher rank. So talk to our digital marketing expert now.

Site loading speed directly affects SEO. Visitors don’t wait minutes to open your site and leave the page. Thus, you will have fewer visitors if your site load speed is slow. Increasing the bounce rate and reducing dwell time, site loading time affects SEO.

Responsive web design is a web development approach to create dynamic changes to the manifestation of a website, depending on the device orientation and screen size.

Website speed refers to how fast a browser can load your web pages functionally. While poor performance drives your visitors away fast loading receive more traffic and better conversion rates.

UI or User Interface is anything users interact with to use digital products or services. Everything from screens and touch screens to keyboards, audio, and even lights falls under this category.

User experience or UX design is the method to create products that provide significant and relevant experiences to users.

Certainly, UI and UX design help with SEO. There are some specific ways you can improve your SEO with UX and UI factors. Get better explanations of how UI and UX design affect SEO with our digital marketing experts.

Remarketing or retargeting is the approach of serving targeted ads to people who have already visited your product through banner ads or taken action on your website. Remarketing gives you one more chance to convert those visitors into consumers.

Search Engine Marketing is a range of techniques to generate more traffic from SERPs to your website. SEM uses paid search, related advertising, and organic search rankings to promote your website’s visibility.

Banner ads are an advertisement displayed on a web page. The ads consist of images or multimedia objects. Depending on the skill used, banner ads can be static or animated. Consult our team for knowing more about banner ads.

Interactive ads refer to promotional approaches that include a component of feedback from those to whom the ads are directed. This feedback gives the promoter data-driven results to improve the promotional procedures.

Search ads are text ads. They are displayed on a Google search result page when visitors search for products or services.

Pay-per-click or PPC is an internet marketing approach in which advertisers pay a charge each time their ads are clicked.

You need to sign up for a marketing account, create ads, and select the right keywords for a targeting audience. You have to set the highest cost you want to pay for each click. It works as an auction on the same keywords.

Successful pay-per-click campaigns have seamless landing pages or webpages that align with the ads perfectly. They provide higher relevancy with your PPC ads. A digital marketing expert needs to design a pay-per-click advertising strategy to ensure that it will generate more clicks.

PPC ads offer the following benefits:

• It boosts traffic to your website
• It helps you control promotional costs
• It increases sales
• Measures ad performance in real-time
• It enhances brand recognition
• It is a simple marketing procedure and more

Our team understands your business goal first. Then they do keyword research using tools and design the PPC advertising campaign. It is a series of procedures. And our expert team takes care of every single issue to make your campaign successful.

Social Media Marketing is a digital marketing approach that uses social media platforms such as Facebook, YouTube, Instagram, and others to promote a brand or service and to connect it with its audiences.

Social media optimization (SMO) is to use social media networks for managing and growing your business message and online presence. It is a powerful digital marketing strategy to increase awareness of new products and services, connect with customers, and ease potential faults.

Considering your product or service category, audience, and competitors, digital marketing experts can determine what platform offers the best return to your business. Some of the top platforms are Facebook, YouTube, Instagram, LinkedIn, and others.

You can interact with your customers and find out their choices and what they find in your product. With social media advertising, you can attract customers, get their feedback, and build trust among them.

We are a team of dedicated professionals with immense skills and experience. We have improved strategies and tools to make successful social media campaigns using the right content, images, and other elements to ensure your business growth.

Content marketing means creating and sharing relevant and engaging content such as articles, blogs, videos, podcasts, and others to attract and engage online audiences for your business. It promotes brand awareness and sales.

Sharing high-quality content regularly helps your audience to build trust in your brand. It develops relationships, improves conversions, and generates leads.

A superior content marketing strategy involves the following steps:

• Understanding your goal and business objectives
• Focusing your target audience
• Analyzing your competitor’s websites
• Assessing your data and resources
• Keyword researching and conducting topics
• Auditing your existing content for necessary changes
• Choosing the right approach to optimize your content

Content means all types of content formats including articles, newsletters, emails, web content, social media writing, podcasts, e-books, webinars, and more.

We offer result-driven content marketing strategies to help you grow your business. Our team of writers can write high-quality and engaging content for a variety of formats such as articles, web content, e-books, social media content, webinars, podcasts, and many others.

Tested and proven email marketing strategies are immensely effective for businesses. It is a direct approach to your customers to know about the new offerings and special services offered by your brand.

Email automation is an approach to create and send emails to the right people at the right moment without doing the same work every time. This marketing automation tool leverages smooth business operations.

We provide a range of email marketing services including email campaigns, database generation, customer relationship management, data mining, data analysis, reciprocal email programs, and more.

It depends on your business category. Usually, if you have ever-changing offers, you can send 3-4 emails per month to your customers. The content should be engaging to ensure that your customers feel interested to read your email campaigns.

Using catchy images, call-to-actions, and animated gifs, you can make your email even more attractive. Don’t use many colors and different types of fonts in your email content for enhanced readability and overall appearance.

Online reputation management is a process of controlling and enhancing your brand’s reputation ensuring you have the right elements in your website for visitors. It creates balance, works against misleading trends, and allows you to put your best foot forward.

As a full-stack digital marketing service provider in Kolkata, we, at MAXIMA GROWTH™ provide result-driven online reputation management services. This is how our team works:

• Grow your online visibility
• Stay updated on your social media accounts
• Generate and respond to your online reviews
• Avoid doing online arguments
• Maintain genuine and graceful relationship with your clients and more

A good reputation and positive online reviews attract more customers to your site. Conversely, bad reviews distract people from visiting your website. Thus, search engine ranking depends on online reputation. With good reputation management, your business will have a high search engine ranking, increased leads, conversions, and sales.

In many ways, you can ask for reviews. These include in-person, over-the-phone, via text, via email, through your review page, via social media messages, via thank you page, and more.

It depends on the online reviews you have gained from your customers. If you have a high volume of negative reviews, it takes a few months or a year to build your online reputation while a website with maximum good reviews takes a few weeks for reputation management.

Website traffic, returning visitors, bounce rate, page views, conversion rate, generated leads, customer retention rate, and cost-per-conversion are some important metrics to track for your business to succeed.

Digital marketing agencies like MAXIMA GROWTH™, set, monitor, and measure your marketing campaigns continuously to track metrics. Accordingly, they guide you with result-oriented strategies to boost your conversions, sales, and revenue.

Some of the best and most popular platforms for tracking metrics are Google Analytics, Google Search Console, and more.