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What Is Digital Marketing?
Marketing is the most vital part for any brand to stand firm among competitors. In past days, when digital marketing was not introduced, marketers use traditional marketing approaches like newspaper ads or TV ads for explaining everything about their brands. With the advent of the internet, life has become faster and easier. To reach customers, thousands of miles farther is a matter of few minutes nowadays.
As per statistics, in 2021, there are 4.67 billion internet users in the world – almost 60% of the global population. In addition, 92.6 percent (4.32 billion) among them use their mobile devices to access the internet.
Marketing is all about connecting consumers at the right time and place. Therefore, when consumers are spending most of their time in a day on the internet, digital marketers should take the advantage of it.
Firstly, research says Americans spend 11 hours and more on electronic devices every day. Secondly, 89% of citizens stay online at least daily, and 31% of the US populace stays online almost all the time.
Therefore, to grab the attention of online users, there is no better alternative than promoting a product or service using digital platforms. Internet marketing offers glorifying opportunities and earning flexibilities to individuals and business owners. For example, using internet marketing, Techno Gamerz, a 19-years old YouTube gamer can earn 2 million dollars a year.
Digital Marketing Definition
Digital marketing refers to all marketing approaches delivered through digital channels like search engines, emails, social media, mobile apps, websites, and more. Businesses use the internet and other forms of digital communication to connect with present and potential customers.
Online marketing helps a brand to reach a larger audience that is quite impossible through traditional methods. Moreover, it determines strategies to target prospective clients. Often, it is cost-effective than other means. While creating a billboard ad takes hundreds of millions of dollars, social media marketing or email marketing offers almost free services. Businesses have a wide-ranging price list from $100 to $10,000 per month with this marketing approach.
Types Of Digital
Marketing
There is a range of strategies used in digital marketing. Some most common tactics and channels are described here:
1. Search Engine Optimization
SEO is a set of techniques to rank higher in search engines by optimizing a website. Therefore, by implementing SEO tactics, a website can get more organic traffic. Websites, blogs, and infographics get the best benefits from SEO. According to statistics, above 53% of all website traffic comes from organic searches and above 93% of comprehensive traffic comes from Google search, Google maps, and Google images.
Some common SEO approaches are:
On-Page SEO
On-page SEO pays close attention to the content existing in “on the page” of a website. By researching keywords, experts answer questions asked by a reader and help the website rank higher on the result page.
Off-Page SEO
Similarly, optimizing a website, off-page SEO tactics focus on all the activities. The number and quality of inbound links affect how a website ranks. By writing guest posts, a website can earn backlinks to rank higher on the search pages.
2. Content Marketing
Creating engaging content to attract online people is considered content marketing. The goal of content marketing is to generate leads thus, customers. Writing and publishing blogs is a great way to show the expertise of a business in a particular field. Likewise, EBooks and infographics (visual content) educate visitors with more information about a brand.
Some facts:
- 84% of buyers expect brands to produce interesting and helpful content experiences
- 62% of companies produce content daily
- 92% of marketers believe that content is an important asset for their companies
3. Social Media Marketing
Social media marketing develops more personal relationships with consumers because of the active participation of consumers in online forums, discussions, and more. It has become the trendiest way to drive traffic and improve brand awareness of a product. Some popular social media marketing platforms are Facebook, Twitter, YouTube, Instagram, and LinkedIn.
Some facts:
- 96% of B2C marketers believe it is a popular marketing tool
- 62% of B2B marketers increased the use of social media marketing this year
4. Pay Per Click (PPC)
PPC is attracting traffic to a website by paying a displayer every time the ad is clicked. Google Ads are the best example of PPC. It allows a brand to post an ad on a platform and to pay every time someone clicks on it.
Some facts:
- The top paid Ads get 41% more clicks
- More than half of visitors who click on PPC ads call the advertiser
- Google makes 95% Ad clicks on mobile
5. Affiliate Marketing
During affiliate marketing, you receive a commission for promoting someone else’s creations or services on your website. Every time you get a commission when someone purchases the product you promote. You can be a business owner or an affiliate. However, the procedures are the same in each case.
Some facts:
- Over 80% of brands trust affiliate programs
- 94% of promoters use two or more affiliate programs
- Over 30% of affiliate sales initiate from a mobile device
6. Email Marketing
Email marketing is an effective technique to communicate with audiences. As a business owner, you send a promotional message and expect the visitor to click on it. It works better when incorporated with tools like marketing automation. When you segment and schedule your emails, they meet your customer’s needs more effectively.
Some facts:
- 89% of business professionals think it is the most effective lead generator
- Nearly 90% of marketers use email marketing to convey messages
- Videos added to an email increase click rates by 300%
- 49% of online buyers like to entertain promotional emails from their preferred brands
Why Digital Marketing Is Important?
90% of internet users use their smartphones to access the internet, statistics say. However, 82% of consumers research online before they buy a product, according to Forbes. Therefore, online marketing is the fastest promotional approach to reach the maximum audience in a minimum time. It offers the opulence of advantages. The six most common benefits of this strategy are:
1. A Wider Geographic Reach
When you publish an ad online, irrespective of geographic boundary, it reaches global audiences. So, to make your business grows worldwide, it is the most relevant marketing strategy.
2. Cost-effectiveness
Costs of TV ads, newspaper ads, and other traditional marketing means are higher than internet marketing costs. When you create a blog, it draws the attention of visitors as long as it stays active. During email marketing, you can send messages to your targeted customers on a particular schedule.
Because small businesses find it tough to compete with large businesses by huge advertisement expenses, online marketing is much more affordable for small businesses. For example: while a small business can reach over 1000 visitors spending less than $3 using social media, it gets the same exposure by TV ads spending $28.
3. Measurable Results
You can easily understand whether your marketing approach is working with digital marketing. In the same vein, tracking the result from a traditional marketing campaign like radio ads is difficult. However, each internet marketing strategy is measurable. To track the desired conversions, the number of visitors visit your page, and direct purchase deals – with digital marketing, you can measure your success and its limits.
4. More Personalized Approach
With online marketing, you can collect customer data more precisely than other marketing means. Therefore, you can arrange campaigns for people who are interested in your product or service.
Suppose you have a construction business. While you can arrange campaigns for big families looking for large new homes, similarly, you can offer discounts for small families looking for low-budget homes or old homes for sale. Online promotion allows you to create ads more specifically and precisely.
5. More Connected With Customers
Internet promotion allows you to connect with your present and potential customers in real-time. When an individual comments on your post on social media, it brings more buzz towards your post. In addition, your interactive behavior with customers increases their level of engagement with you and your brand.
6. Easy Alteration
You can alter your business strategies anytime you require. If your existing strategies are not working effectively, as a business owner you can change your business procedures and strategies.
Internet marketing strategies have been developing fast to help users get the most desired and result-oriented experience. Moreover, with thousands of modern tactics, it allows businesses to choose the best one for successful results.
Conclusion
Your business experiences the manifold advantages of online marketing by investing in different strategies, from SEO to PPC. Internet marketing gives you an excellent opportunity to grow your business and gain more important traffic and sales.
As there is a range of styles in online marketing, you can earn more revenue, leads, and conversions. From cost-effectiveness to easy alteration, irrespective of size and category of a business, you can take your business to a new height and realize your potential growth by implementing the best skills of online marketing.
Hope you have enough information about digital marketing in the above blog. If I missed something or you have further inquiries, please feel free to write in our comment section.
Here is an explaining video, you might like, watch now –
What is Digital Marketing in Bangla | Digital Marketing Tutorial for Beginners Bangla
Do you want to grow your business with the essence of digital marketing? I am here to help you. For free Digital Marketing Consultation and to discover the latest digital marketing strategies to grow your business online, contact me now.
