Local SEO Case Study for Interior Designers

Introduction about the client

- Client : Ms. Rashmi Haswani & Ms. Mitali Haswani
- Date : 15.09.22
- Category : Local SEO
- Location : Pune, Maharashtra

H Interior Designs is a Pune-based interior design company that provides end-to-end interior designing services for any space required. It includes designing and executing the space based on a combination of client’s requirements and H Interior Designs expertise.

Clients Requirement

H Interior Designs approached our digital marketing agency with the requirement of improving their visibility in local search results on Google and increasing their visibility online to attract more potential customers.

The Challenges

They didn’t have a well optimized Google Business Profile.

Their Google Business Profile was not ranked locally on the 1st page of Google Maps on the important keywords for their business like, interior designer in pune, home interior design pune etc. That's why they didn’t get enough local lead calls and local website visitors from their Google Business Profile.

They didn’t have any presence on local directories.

They didn’t have NAP Citations.

Lack of their Brand Awareness among their potential customers.

Lack of Knowledge about their different interior designing services among their potential customers.

Our Solutions

To overcome these challenges, we implemented a comprehensive local SEO strategy for H Interior Designs –

We have researched and finalized top 10 relevant local keywords with high search volumes to rank the GBP on these keywords.
We conducted a thorough audit of the Google Business Profile and optimized the profile with relevant keywords.
We listed and optimized their business online presence also on various local directories, and improved their local NAP citations.
We started posting engaging content about their business, services, previous and ongoing projects, client testimonials with attractive creatives on their Google Business Profile.
Our team also created a review acquisition strategy, encouraging satisfied customers to leave positive reviews online. We have maintained their online reputation also.
All these strategic local SEO approaches helped us to rank the Google Business Profile on the 1st page of Google Maps on the top 10 relevant local keywords within the next 3 months.
And as a result it helped us to increase the brand awareness among the potential customers, increase the organic local lead calls and local website visitors that at the end helped us to get more conversions as well and received many new reviews.