Digital Marketing Case Study for Resort/Hotel

Introduction about the client

- Client : Mr. Sahil Gupta, Owner of Sparsh Resort
- Date : 15.10.22
- Category : 360 Degree Digital Marketing
- Location : Manali, Himachal Pradesh

Sparsh Resort is a premier luxury resort in old Manali situated on an expansive acre of green ground in the heart of Manali, Log Huts area, just about 1.5km away from mall road. The resort is surrounded by astonishing and snow-capped Himalayan peaks, beautiful apple orchards, and the lush green forest of deodar and pine trees. Whether it is a vacation to spend with friends and family or a romantic honeymoon trip, Sparsh Resort provides a perfect combination of hospitality, luxury, and unparalleled service.

Clients Requirement

The resort approached our digital marketing agency to improve its online visibility, generate quality leads for resort’s rooms booking and packages booking and enhance its online branding.

The Challenges

They didn’t have a modern, good looking, fast loading, informative, SEO optimized website to get relevant traffic.

They didn’t have a good looking Branded Logo.

They didn’t have a proper online business presence on social media platforms to attract new potential customers.

They didn’t have a strong local presence.

They didn’t have a properly optimized Google Business Profile that's why they didn’t get enough lead calls and bookings and website visitors from their Google Business Profile.

Lack of their Brand Awareness among their potential customers.

Lack of Knowledge about their different rooms and packages service among their potential customers.

Our Solutions

We have implemented 360 degree Digital Marketing Strategy –

Our first step was to conduct a comprehensive audit of the resort’s website, identifying its weaknesses and opportunities for improvement. And we build a proper lead generation resort website that is a modern, good looking, fast loading, informative, SEO optimized website to get relevant traffic.
We wrote keyword optimized content on the whole website to increase its ranking on the Google Search Engine Result Pages.
We implemented SEO strategies like Technical SEO, On-page SEO, Off-page SEO, Backlinks to increase website’s ranking and visibility. We have ranked the website on more than 5 high volume keywords on Google after the OTA websites within 3 months and have attracted potential customers which resulted in organic quality lead generation which has helped us to get more rooms booking and packages booking organically.
We have posted SEO optimized informational, valuable blog content to generate relevant traffic on the website and get more quality leads organically. We have ranked many blogs also on Google.
We optimized their Google Business Profile to attract local potential customers, we posted regular useful, informational content to keep updated the target audience about our different rooms, services, packages etc. It has helped us to get more calls, bookings, and website visitors.
We have listed the business on many relevant online directory sites also that has helped us to get relevant targeted website visitors.
We created the proper online business presence on Social Media Platforms, like Facebook, Instagram, YouTube and Pinterest. We have done proper Social Media Optimization. We have done the social media audit, competitor analysis, and made proper social media marketing content strategy. We have created the content calendar and posted content on a regular basis with a strategic approach that has helped us to increase brand awareness, engagements with the potential customers, resulting in getting quality customer inquiries (leads) regarding rooms booking and packages booking.
We implemented the online paid ad strategy also to increase brand awareness and get quality leads every month. We have run ads on Facebook, Instagram, YouTube and Google. We have run different types of ads with different types of ad creatives for brand awareness, rooms booking and packages booking from time to time with a strategic approach to get the best results, some of them are website traffic, video views, engagement campaign, lead generation campaign, re-marketing campaign, display ad campaign etc. and many more, resulting in getting 100+ quality leads every month that has helped us to get more rooms booking and packages booking.
All these 360 degree digital marketing strategies have helped us to increase our brand value and search inquiries on brand name also, resulting in approx.1000 monthly average searches on Google on the brand’s name like Sparsh Resort Manali, that has helped us to get organic quality leads for rooms booking and packages booking.